Thursday, March 21, 2013

Marketing Activations Group, Life on the Road: SportsFest

Our second year at the 97.1 The Ticket SportsFest was even better than last year.  Building off the momentum of a very successful TigerFest for Detroit's favorite baseball club, MAG was able to deliver another satisfying event for both the Tigers and Red Wings.  Aesthetically, you could tell which pro teams' displays were created and designed by MAG.  Professional, vibrant signage was displayed above and on the floor.  Entertainment for all ages was available for each team.

Many of the same interactives seen at TigerFest were once again available to the fans at SportsFest, with the addition of live trivia on the stage.  Fan favorites such as Tigers Plinko, the PAWS Lil Dingers Challenge, and the video arcade were back by popular demand.  Meanwhile, the Red Wings rocked the Suburban Collection Showplace from beginning to end thanks to the energy and engagement of MC Leighton and DJ Matty Sexton on MAG's multi-purpose truss stage.  There were so many great prizes given away by the Red Wings, leaving many smiles on the fans after a fun day!

It's evident that Detroit sports fans are some of the best fans in the nation, and they deserve the credit!  The Red Wings and Tigers recognize their passion, and they showed their appreciation by putting on another great event in Novi.  MAG was happy to help along the way.

SportsFest is in the books, and the first half of the PBR season is winding down; but the Cooper Tire race season is heating up, and Bracket Town (the Official Fan Fest of the NCAA Men's Final Four) is right around the corner.  Look for more updates soon.  Until then, we'll see you on the road!

Wednesday, March 6, 2013

Marketing Activations Group, Life on the Road: PBR Part 1

Not everyday do you walk into a building to see thousands of diehard fans rooting on their favorite athletes.  We get the opportunity every weekend to see this unique sport of professional bull riding.  Not only are the fans loyal to their favorite bull riders and bulls, but the brands that partner with the sport, as well.  We are fortunate enough to represent several of the top partners of the PBR, including Cooper Tire, Pabst Blue Ribbon, Wrangler, Ariat, Caterpillar, and Bad Boy Mowers.

The first half of the PBR season is a little over half way through, and it’s been a great year so far for both MAG and its partners.  From the first weekend in January at a sold out Madison Square Garden, to this past weekend at an electric Dallas Cowboys Stadium, MAG has facilitated the day-to-day activation for each of its PBR partners.  With past markets such as St. Louis and Winston Salem reemerging and markets such as Sacramento and Oklahoma City holding strong, the PBR has blanketed the country with outstanding events.  They have set five attendance records this year alone, and the organization is looking stronger than ever!

New initiatives such as activations for one of the PBR’s newest partners, Caterpillar; to holding the Pabst Blue Ribbon Party Barn at each event; as well as social media efforts for both Cooper Tire (@TeamCooperTire) and Pabst Blue Ribbon (@TeamPabst1844); have made for exciting new projects for MAG.  Nine events down in the first half, eight to go as we end up in Las Vegas May 10th and 11th before a three-month summer break.  Stay tuned for more PBR action to come soon!