Tuesday, July 9, 2013

Marketing Activations Group, Life on the Road: PBR Part 2

A very important part of MAG’s overall business that continues to grow rapidly is the Professional Bull Riders (PBR) tour.  Over the last four years, MAG has grown its PBR business from managing a single partner, to now playing a role in up to six different partners’ activations on a week-to-week basis.  This not only includes concourse activation at each event, but has expanded into social media management, hospitality, sweepstakes, rider appearances, and much more. Our PBR partners -- which include Cooper Tires, Pabst Blue Ribbon, Caterpillar, Ariat, Wrangler, and Bad Boy Mowers -- are a diversified, yet key cluster of clients in the MAG portfolio.

Part two of the PBR season brought about some of the longest tenured and most popular stops on tour.  From Albuquerque, New Mexico, where The Pit sold out three straight nights; to Las Vegas, where the unique nature of the PBR’s Last Cowboy Standing event came to life; MAG continued to expand the social media footprint for Cooper Tires and Pabst Blue Ribbon throughlive content and weekly promotions.  MAG also played a big part in enhancing Caterpillar’s partnership with the PBR through data collection at each event.  

The second half of the PBR season kicks off in just a few short weeks in Tulsa, Oklahoma.  Although the second half has fewer events, the impact and importance of each event becomes greater as the season continues.  The second half will see annual stops in Tulsa, Thackerville, and Springfield; and introduce some new markets such as Biloxi, Fayetteville, and Hollywood, Florida.  After the final nine regular season events, the pageantry and excitement leads to the season's pinnacle: the PBR Built Ford Tough Series World Finals in Las Vegas, where a newworld champion will be crowned. 
We look forward to a great second half.  Be sure to follow us on Twitter: @TeamCooperTire, @TeamPabst1844, and @FollowMAG for all of the action on the dirt and beyond!  We'll see you down the road!