The summer is drawing to a close, and what a summer it has been for the Cooper Tire Mobile Tour. It was another great experience visiting historic racing venues such as Road America, Mid-Ohio, and Crandon International Off-Road Raceway. These are the tracks where you can find the most enthusiastic fans in racing! The population of Crandon doubles during their final TORC race of the year, and the largest crowds in a long time were on hand to see the races at Mid-Ohio and Road America.
Cooper Tire's main focus when it comes to consumer engagement is data collection and garnering social media followers. Recently, the @TeamCooperTire Twitter handle has seen a spike in followers thanks to our onsite engagement. Creating banter with Team Cooper Tire's star drivers such as Matt Cook and Arie Luyendyk, Jr. have opened up the brand's Twitter page to a whole new stable of fans that the brand can interact with on a daily basis. These conversations build loyalty and equity while producing a return on objective that makes these sponsorships worth the spend. MAG facilitates these efforts and produces the content to bridge the gap between the Cooper brand and the consumers.
As exciting as this summer was, the summer of 2014 looks that much more exciting, as Cooper Tire recently announced that it will be the official tire of the Indy Lights series. That makes Cooper Tire the official tire of all three rungs on the Mazda Road to Indy ladder, where the INDYCAR stars of tomorrow get their initiation. In addition to Indy Lights, it was recently announced that TORC was purchased by Armory Marketing. Armory has some exciting ideas for the fast-growing off-road series, and Cooper Tire and MAG are definitely looking forward to an enhanced activation next year.
Now that the summer is drawing to a close, MAG is gearing up for the Washington Capitals Convention on September 21st, as well as PBR World Finals at the end of October. Couple that with the announcement that MAG is one of PROMO Mag's Top Shops for 2013, and you can see why we have been busy! We'll keep you posted as the leaves turn and the cold weather approaches. We'll see you down the road!