Marketing Activations Group, Life on the Road: PBR Part 2

A very important part of MAG’s overall business that continues to grow rapidly is the Professional Bull Riders (PBR) tour.  Over the last four years, MAG has grown its PBR business from managing a single partner, to now playing a role in up to six different partners’ activations on a week-to-week basis.  This not only includes concourse activation at each event, but has expanded into social media management, hospitality, sweepstakes, rider appearances, and much more. Our PBR partners -- which include Cooper Tires, Pabst Blue Ribbon, Caterpillar, Ariat, Wrangler, and Bad Boy Mowers -- are a diversified, yet key cluster of clients in the MAG portfolio.

Part two of the PBR season brought about some of the longest tenured and most popular stops on tour.  From Albuquerque, New Mexico, where The Pit sold out three straight nights; to Las Vegas, where the unique nature of the PBR’s Last Cowboy Standing event came to life; MAG continued to expand the social media footprint for Cooper Tires and Pabst Blue Ribbon throughlive content and weekly promotions.  MAG also played a big part in enhancing Caterpillar’s partnership with the PBR through data collection at each event.  

The second half of the PBR season kicks off in just a few short weeks in Tulsa, Oklahoma.  Although the second half has fewer events, the impact and importance of each event becomes greater as the season continues.  The second half will see annual stops in Tulsa, Thackerville, and Springfield; and introduce some new markets such as Biloxi, Fayetteville, and Hollywood, Florida.  After the final nine regular season events, the pageantry and excitement leads to the season's pinnacle: the PBR Built Ford Tough Series World Finals in Las Vegas, where a newworld champion will be crowned. 

We look forward to a great second half.  Be sure to follow us on Twitter: @TeamCooperTire, @TeamPabst1844, and @FollowMAG for all of the action on the dirt and beyond!  We'll see you down the road! 

Marketing Activations Group, Life on the Road: Racing Season Part 1

When the weather gets warmer, it can only mean one thing… it's racing season!  To say the MAG staff is a little excited would be an understatement.  We've had such a great kickoff to our on-track activation, visiting two TORC races, NASCAR in Las Vegas, and the 12 Hours of Sebring.

It was great to be a part of the NASCAR weekend in Las Vegas this year, thanks to Boyd Gaming and Las Vegas Motor Speedway.  Cooper Tire is a proud sponsor of LVMS, and we were happy to host Boyd Gaming's huge prize wheel throughout the weekend.  The lines to spin the wheel were amazing.  Fans had the chance to win some great prizes, including VIP packages to next year's race. 

The USF2000 Series and Cooper Tires Prototype Lites Series both got under way on the hallowed grounds of Sebring International Raceway.  The annual kickoff at Sebring is one event we definitely enjoy (who doesn't love Florida in March?).  Our brand ambassadors utilized new consumer engagement tools that resulted in instant-win prizes via Android tablets, making the Cooper Tire Stage a popular spot once again.  MAG was also on hand for the announcement of the merger between American Le Mans and the Grand-Am series, which should be some great racing next year!

The TORC combine in Primm, Nevada drew a great turnout of racers.  We were excited to see the debut of Matt Cook's new Pro 2 truck.  Little did we know that it would be Doug Mittag who stole the show when we arrived in Dodge City!  The youngster captured a win in the Pro Light division on Friday and a top-three finish on Saturday.  Be sure to check out our exclusive interview with Doug as well as Nick Baumgartner on our Facebook page, Twitter page (@FollowMAG), or even Team Cooper Tire's Twitter (@TeamCooperTire).

Next up on the schedule?  The middle of May will see the Cooper Tires Prototype Lites get back on the track at Mazda Raceway in Laguna Seca.  That same weekend, the TORC Series invades Eldora Speedway in Western Ohio.

We'll see you down the road!