Monday, October 8, 2012

Upping the Ante in Social Media

#PBRTAMPA…”Like Us on Facebook…”@TeamPabst1844…#TEAMCOOPERTIRE…
These simple and somewhat foreign looking words and phrases have infinite power when it comes to today’s event marketing industry.  Whether it is hyping up an event a few days or even weeks before; starting banter between unique personalities involved in the event; or showcasing a behind-the-scenes and live perspective from an event; social media has become an integral part in how MAG continues to add value for its clients.  From MAG’s own Twitter and Facebook pages, to clients such as Cooper Tire and Pabst Blue Ribbon in which MAG assists in the execution of the company’s social media strategy, we continue to strengthen our approach to social media and how instrumental it can be in a brand’s efforts to connect with consumers.

Earlier this year, as the MAG team redesigned its website, we also took a similar approach in reinvigorating our social media outlets and dedicated ourselves to spending more time connecting with brands and consumers through these outlets.  With the help of FanBridge, we added a new element to our Facebook page called MAG Live.  MAG Live allows fans to keep up with more of our action by showcasing an event calendar, featured videos from past events, and showcasing our Twitter feed, all in one simple platform.  Leading up to, during, and following each event, we also post the latest news and highlights pertaining to specific events.  Following each event, we also post pictures and other content on both our Facebook and Twitter pages. 

Taking things one step further, a few of MAG’s clients have also asked for MAG’s involvement within their own social media strategy.  Earlier in 2012, the @TeamCooperTire Twitter account was created.  @TeamCooperTire is dedicated to all the latest updates on members of Team Cooper Tire from Professional Bull Riding, TORC Off-Road Racing, Global RallyCross, Cooper Tire Prototype Lites, the USF2000 Series, Formula Drift, and more.  @TeamCooperTire has provided Cooper Tire with a platform to extend their brand beyond just the event footprint itself.  By joining the social media realm, @TeamCooperTire has brought new life to its sponsorships with these properties by involving bull riding and motorsports personalities in discussion, providing live updates from each event, and pre and post event news pertaining to each event. 

Another MAG client, Pabst Blue Ribbon, which is well known for its unique sense of humor associated with its brand, also saw social media as an opportunity to extend its reach among its sponsorship of Professional Bull Riding, as well.  Pabst created a twitter account, @TeamPabst1844.  This new Twitter handle is an effort to play the part of the “sports loving individual” that finds their way into behind-the-scenes access at PBR events.  Although @TeamPabst1844 is well within its beginning stages, MAG continues to work with Pabst to develop a strategy to best capture the consumer’s attention through social media.

As MAG continues to develop its business in a way that will best suit the needs of its clients, social media has and will be one of the instrumental parts in developing the best plan to do so.  2012 has been a huge year in shaping the way we approach this, with more interest already coming from clients that recognize the importance.  We look forward to continuing to grow this facet of our business and helping more clients to come.  Make sure to follow us on Twitter at @FollowMAG and Like Us on Facebook at  

Tuesday, August 28, 2012

As Summer Winds Down....Fall Brings Another Busy Time

Summer always brings a busy time for MAG and its clients.  Now that Summer is winding down, Fall brings yet another busy few months across several different platforms for MAG. 

As the PBR heats back up for the second half of its season and concludes in October in Las Vegas at the PBR World Finals, MAG continues to develop campaigns for new and old clients alike.  Adding Pabst Blue Ribbon to its arsenal of PBR clients, MAG now manages sponsorship elements for five of PBR’s main partners.  Not only does this make for a busy time for the seven remaining events leading up to the World Finals, but the planning and execution is certainly an animal in itself.  With several clients going above and beyond their week-to-week activation, MAG works with each client to put the best program possible together to end the year with a bang in the desert.

The racing scene also continues with a busy Fall Season for our client Cooper Tires in series such as Global RallyCross, USF2000, Cooper Tires Prototype Lites, Traxxas TORC, and Formula Drift.  Labor Day Weekend at Crandon International Off-Road Raceway and Global RallyCross at Las Vegas Motor Speedway highlight an exciting finish to the racing season.

MAG is also working in conjunction with Omelet to launch the Strike Back Experience, as Cinemax takes the show on the road to promote the next season of its hit show Strike Back which premiered on August 17th.  The Strike Back Tour hit the road this week and will make a stop at Atlanta Motor Speedway this weekend for the NASCAR weekend at the track.

So you ask, when does it ever stop?  It certainly is always a busy time for MAG and we are happy and honored to be a part of so many great projects and continuing to build great relationships with our old and new clients while continuing to add more to our portfolio. 

Monday, July 2, 2012

Welcome to our Blog!

Welcome to the new blog for Marketing Activations Group.  What a ride it has been over the past seven years.  We’re glad you could stop by to check out what’s new in our world.  We’ve got some exciting things happening, one of them being our new website launch, as we hope you’ve seen by now.  Before we get into things to come, here’s a little bit about our past…

MAG officially opened its doors in 2005. We were approached by brands and different event properties, asking for our event marketing expertise. MAG started with a college football tailgating event and a few mobile tours.  Our first brand experience was with Gatorade as part of the NFL Experience at the 2007 NFL Super Bowl.  We have since grown up and gained the trust of several global brands to manage their experiential programming.  In 2012, we have worked with Cooper Tire; Turner Sports (to manage the execution of the NCAA Men’s Final Four Bracket Town); Wrangler; Omelet (producing elements for AT&T and Pantech’s sponsorship of the Winter Dew Tour); the Detroit Red Wings; and the Detroit Tigers.  To say we’ve come a long way in the last few years is an understatement.  
But there’s also the future, which is looking bright for us.  We currently have projects about to launch for Omelet (and their client, Cinemax); Pabst Brewing Company; and the Detroit Red Wings, who you may have noticed are a little busy with next year’s Winter Classic.
Keep checking back to hear more stories along our journey.  If you have any questions about our company, we’d love to hear them. 
Aaron & Todd