Tuesday, August 28, 2012

As Summer Winds Down....Fall Brings Another Busy Time

Summer always brings a busy time for MAG and its clients.  Now that Summer is winding down, Fall brings yet another busy few months across several different platforms for MAG. 

As the PBR heats back up for the second half of its season and concludes in October in Las Vegas at the PBR World Finals, MAG continues to develop campaigns for new and old clients alike.  Adding Pabst Blue Ribbon to its arsenal of PBR clients, MAG now manages sponsorship elements for five of PBR’s main partners.  Not only does this make for a busy time for the seven remaining events leading up to the World Finals, but the planning and execution is certainly an animal in itself.  With several clients going above and beyond their week-to-week activation, MAG works with each client to put the best program possible together to end the year with a bang in the desert.

The racing scene also continues with a busy Fall Season for our client Cooper Tires in series such as Global RallyCross, USF2000, Cooper Tires Prototype Lites, Traxxas TORC, and Formula Drift.  Labor Day Weekend at Crandon International Off-Road Raceway and Global RallyCross at Las Vegas Motor Speedway highlight an exciting finish to the racing season.

MAG is also working in conjunction with Omelet to launch the Strike Back Experience, as Cinemax takes the show on the road to promote the next season of its hit show Strike Back which premiered on August 17th.  The Strike Back Tour hit the road this week and will make a stop at Atlanta Motor Speedway this weekend for the NASCAR weekend at the track.

So you ask, when does it ever stop?  It certainly is always a busy time for MAG and we are happy and honored to be a part of so many great projects and continuing to build great relationships with our old and new clients while continuing to add more to our portfolio.