Tuesday, April 23, 2013

Marketing Activations Group, Life on the Road: Racing Season Part 1

When the weather gets warmer, it can only mean one thing… it's racing season!  To say the MAG staff is a little excited would be an understatement.  We've had such a great kickoff to our on-track activation, visiting two TORC races, NASCAR in Las Vegas, and the 12 Hours of Sebring.

It was great to be a part of the NASCAR weekend in Las Vegas this year, thanks to Boyd Gaming and Las Vegas Motor Speedway.  Cooper Tire is a proud sponsor of LVMS, and we were happy to host Boyd Gaming's huge prize wheel throughout the weekend.  The lines to spin the wheel were amazing.  Fans had the chance to win some great prizes, including VIP packages to next year's race. 

The USF2000 Series and Cooper Tires Prototype Lites Series both got under way on the hallowed grounds of Sebring International Raceway.  The annual kickoff at Sebring is one event we definitely enjoy (who doesn't love Florida in March?).  Our brand ambassadors utilized new consumer engagement tools that resulted in instant-win prizes via Android tablets, making the Cooper Tire Stage a popular spot once again.  MAG was also on hand for the announcement of the merger between American Le Mans and the Grand-Am series, which should be some great racing next year!

The TORC combine in Primm, Nevada drew a great turnout of racers.  We were excited to see the debut of Matt Cook's new Pro 2 truck.  Little did we know that it would be Doug Mittag who stole the show when we arrived in Dodge City!  The youngster captured a win in the Pro Light division on Friday and a top-three finish on Saturday.  Be sure to check out our exclusive interview with Doug as well as Nick Baumgartner on our Facebook page, Twitter page (@FollowMAG), or even Team Cooper Tire's Twitter (@TeamCooperTire).

Next up on the schedule?  The middle of May will see the Cooper Tires Prototype Lites get back on the track at Mazda Raceway in Laguna Seca.  That same weekend, the TORC Series invades Eldora Speedway in Western Ohio.

We'll see you down the road!