Marketing Activations Group, Life on the Road: Introduction

With over 200-plus event days a year; and crews hitting the pavement seven days a week, 365 days a year, MAG certainly lives a life on the road.  Whether it is in New York City, Chicago; or places much smaller such as Billings, Montana and Bismarck, North Dakota; MAG treats every event the same, with one goal in mind: to put forth the best work we can each and every day to achieve the best results possible.  This effort wouldn’t be possible without a contribution from each and every person that touches our projects on a day-to-day basis.

The Marketing Activations Group Life on the Road series will highlight the roles of several individuals from brand ambassadors, to tour managers, all the way to the owners themselves and how each one makes every event what it is.  Life on the Road will feature behind-the-scenes footage that includes interviews with the MAG crew; the ups and downs that go into creating a successful event; highlights of the events themselves; and of course a look at what MAG encounters while spendingLife on the Road. 

The first segment of Marketing Activations Group: Life on the Road will highlight TigerFest 2013, in which MAG assisted in the execution of the Detroit Tigers annual winter fan fest; as well as an interview with one of the top brand ambassadors on the MAG team.  Stay tuned for more to come!