Wednesday, March 6, 2013

Marketing Activations Group, Life on the Road: PBR Part 1

Not everyday do you walk into a building to see thousands of diehard fans rooting on their favorite athletes.  We get the opportunity every weekend to see this unique sport of professional bull riding.  Not only are the fans loyal to their favorite bull riders and bulls, but the brands that partner with the sport, as well.  We are fortunate enough to represent several of the top partners of the PBR, including Cooper Tire, Pabst Blue Ribbon, Wrangler, Ariat, Caterpillar, and Bad Boy Mowers.

The first half of the PBR season is a little over half way through, and it’s been a great year so far for both MAG and its partners.  From the first weekend in January at a sold out Madison Square Garden, to this past weekend at an electric Dallas Cowboys Stadium, MAG has facilitated the day-to-day activation for each of its PBR partners.  With past markets such as St. Louis and Winston Salem reemerging and markets such as Sacramento and Oklahoma City holding strong, the PBR has blanketed the country with outstanding events.  They have set five attendance records this year alone, and the organization is looking stronger than ever!

New initiatives such as activations for one of the PBR’s newest partners, Caterpillar; to holding the Pabst Blue Ribbon Party Barn at each event; as well as social media efforts for both Cooper Tire (@TeamCooperTire) and Pabst Blue Ribbon (@TeamPabst1844); have made for exciting new projects for MAG.  Nine events down in the first half, eight to go as we end up in Las Vegas May 10th and 11th before a three-month summer break.  Stay tuned for more PBR action to come soon!

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