Tuesday, February 19, 2013

Marketing Activations Group, Life On The Road: TigerFest

Comerica Park.  Home of the 2012 American League Champion Detroit Tigers.  That was our setting for TigerFest, where thousands of rabid Tigers fans came out to meet the likes of Miguel Cabrera, Prince Fielder, and Justin Verlander.  Talk about star power!

You would think that Detroit in January would be warm, right? Kidding, of course.  But the amount of fans that arrived all bundled up was amazing.  There was plenty of heat on the concourse of the stadium to keep everyone from facing the extreme elements outside the stadium.  The MAG team was able to keep warm for setup and teardown by staying busy.  The two-day setup turned out to be a thing of beauty. 

TigerFest gave fans a view of features not usually open to the public.  The clubhouse and the dugout were just two features that are extremely exclusive.  Autograph lines seemed to stretch for miles.  We were very happy to have the likes of Miguel Cabrera, Max Scherzer, Doug Fister, and Alex Avila on our stage for kids activities.  As a baseball fan, meeting Miguel Cabrera (the first Triple Crown winner in over 40 years) made me feel like a kid, too!  That's what makes these events so rewarding. 

Especially for the youngsters, it was great to have an event where fans could be outside and active, ready for the season.  Any chance you can get to play whiffle ball in the dead of winter has to be a great day!

TigerFest was a blast, and we were happy to face the elements and deliver a great event for great fans.  To be a part of another great event just a few weeks later - 97.1 The Ticket SportsFest - has us believing that Detroit is tough to beat when it comes to great sports cities. 

Until next time… we'll see you on the road!

Monday, February 4, 2013

Marketing Activations Group, Life on the Road: Introduction

With over 200-plus event days a year; and crews hitting the pavement seven days a week, 365 days a year, MAG certainly lives a life on the road.  Whether it is in New York City, Chicago; or places much smaller such as Billings, Montana and Bismarck, North Dakota; MAG treats every event the same, with one goal in mind: to put forth the best work we can each and every day to achieve the best results possible.  This effort wouldn’t be possible without a contribution from each and every person that touches our projects on a day-to-day basis.

The Marketing Activations Group Life on the Road series will highlight the roles of several individuals from brand ambassadors, to tour managers, all the way to the owners themselves and how each one makes every event what it is.  Life on the Road will feature behind-the-scenes footage that includes interviews with the MAG crew; the ups and downs that go into creating a successful event; highlights of the events themselves; and of course a look at what MAG encounters while spendingLife on the Road. 

The first segment of Marketing Activations Group: Life on the Road will highlight TigerFest 2013, in which MAG assisted in the execution of the Detroit Tigers annual winter fan fest; as well as an interview with one of the top brand ambassadors on the MAG team.  Stay tuned for more to come!